We are in high gear getting ready for out first trade show in September. As we work through the things we obviously know we need, we're finding that we need so many not-so-obvious things, too.
Did you know you need a style sheet or "how to use" for your logo? What that means is, you have to have your retailers agree to only use your logo or brand as you allow. The appearance has to always be consistent and positioned as you want it to appear. That may be in their advertising or signage in their store, but not for their personal use or worse. There's more to this, lots more, but we're not going to go into it here.
How about making sure your manufacturer can produce a large order, a very large order. You may think, of course they can, but do you know? In our case, Dave realized that we need to be sure the skus are issued for not only our five sizes in two new colors, but also three larger sizes, also in the two new colors. That's sixteen new skus created in our manufacturers system before our show in just under six weeks.
There have been so many things that have come up in the last two weeks that I just can't imagine boring you with all of it (not to mention, I can't remember it all off the top of my head!). Suffice it to say, this has been and continues to be an incredible journey. It feels like yesterday that I sat at my kitchen table cutting up a poorly designed children's snow glove. I've said it before and I'm sure I'll say it a million more times, just start! If you just take those first steps, you'll be amazed at how soon all those steps create your dream journey!
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