Monday, June 15, 2009

How Do You Pay For It?

How do you pay for your business? It takes money to make money and it certainly takes money to launch a product. We did okay getting the ball rolling, but now we have product ordered and need to pay for two trade shows, a booth, travel expenses, and anything else that crops up.

I know people who have relatives who foot the bill, and others use credit cards. The days of home equity are long gone for most, and banks aren't making business loans nearly as easily as they used to. So what do you do?

I'm pretty creative when it comes to fund raising. When Dave and I were planning our wedding, we got a donation of a weekend vacation and sold raffle tickets. We made over $800 and that was almost enough to pay the caterer. Yes, we got off cheap! Our friends all rallied and provided their professional services either at their cost, or in several cases, as our wedding gift. It was wonderful. When Dave was in Iraq, I got big name musicians to autograph a guitar and then the local morning DJs would auction it off for me. This money paid for shipping of hundreds of boxes of CDs and DVDs to our troops.

Have you ever sought out a creative fund raising solution? I would love to know how you raise money to make your business fly.

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