Dear Diary...

I've worked so hard for nearly two years and now things are starting to happen. I sold gloves when I didn't have the product to sell (only a prototype), we have revamped our web site, are on track to start selling gloves, and we are scheduled to leave for our first trade show next week.

All of this sounds wonderful and it is, but there's something else going on that I can't quite put my finger on. It's the feeling of a cosmic change happening in the air around me. Things are happening that are exciting and scary all at the same time. Some might say it's the fear associated with enormous amounts of risk, but I don't think that's it. I'm not afraid to fail and if I do, then what? Then we keep on living our lives being grateful for the love our family shares, our health, and the great friends we have. Sure, we lose some money, but money comes and money goes. Life goes on with or without it. If I had to put words to my feelings, I would say that great things are about to happen and all the hard work, kind deeds, and tenacity is about to come around and give back. Oddly enough, it feels strange yet certain.

Only time will tell what this thing is I'm feeling but I'm glad I took the time to write about it. That way no matter what happens I can look back and know you'll be right here with my answers. Sincerely, Kathy

My Message To Entrepreneurs

Do you have an idea? An invention? I say, "Go for it!" You don't need a boatload of money to pursue an invention. Dave and I had this idea years ago and actually took action in January 2008. Here we are just 19 months later getting ready for our first trade show and our product will be on store shelves in mere months. Don't have time? Dave is full time, active duty military, and when we started this venture, I had a full time sales career. You can do it!

The really amazing thing about this story is that we have not paid a penny for prototyping, samples, or manufacturing. The only money we've spent has been for our legal fees with writing and filing our patent application. Not every idea needs a patent. In fact, "First to Market" is often more effective and a lot less expensive than applying for a patent. How have we done this you might wonder. I don't know what the technical answer is, but I can tell you what I think it is, I asked.

It really is as simple as that. I called US manufacturers of snow gloves and talked to them about my idea. I originally wanted to license the idea with the provision that I would introduce it to the marketplace as mom invented, and then they could run with it. The couple of companies that I was able to have a dialog with, really saw that our idea was good, sound, and needed. They liked the hole in the children's market we were filling and they liked my initiative to pick up the phone and cold call, as I did each of them. The company that is now our manufacturer and distributor paid for six rounds of prototyping, 35 pair of sample gloves, and the polish on the design for the hang tag. We worked on a general look and their graphics department made it look spiffy and professional. From there, they provided us with an additional 50 hang tags for when we needed to replace a torn one. They also provided 75 pair of retail ready gloves that they deferred billing on until October 14th, 2009. It is possible to get the help you need when your idea is a good one, and you ask

So what's stopping you from pursuing your idea? If it's important to you, you'll make time, and don't tell me it's money because I won't buy it, not even for a single dollar!

I Saved An Inventor $1800!

Once people know about the glove project, they come to me with the questions of how did I do that and who did I know to call. One of the parents from Mason's school asked me about a product idea he has and as I was sharing with him what I know, he informed me that he sent his idea to an invention company. He went on to say that they wanted $1800 from him to secure the patent, in his name, and bring his product to market. I asked him what was in it for them. He didn't know. I suspect a lot.

My thoughts during our conversation were to absolutely not pay $1800, file a provisional patent application on his own, and start shopping this idea to companies that may be interested in licensing it. In the meantime, look into what it would cost to manufacture just in case that's the road he ended up traveling. He felt like he found a resource in me and I felt good that he wasn't handing over too much money when in all likelihood, this deal was not going to shake out the way it was presented initially.

What do you think? Have you ever seen success from an invention company? I haven't.

There's Always Something To Do!

You might think that with a seasonal product, once the weather heats up, there's not much to do. NOT SO!

We have a trade show in September that we have no display for. We have magazines to promote to, and it may already be too late. I'm still gonna send the samples though, because you just never know. We have companies that have expressed an interest and asked us to send a sample even though it's too late for this fall. I have to pull together the data for a press kit and we still need good pictures of the final product, on the hang tag for web sales (ours and retailers). We need to figure out how people can "size" our gloves for their little ones hands and inmplement that into the web site. We are revamping the look of our web site so there attention needed there and I haven't even touched on the administrative stuff (bookkeeping, updating the database, inventory, etc.).

Just when you think you can settle in and take a break, think again! There's always something to do! What are the things you found to do that you didn't expect would take so much time?

Gloves May Be Here This Week!

I've been in communication with our manufacturer over the last few weeks and our initial shipment of gloves is in! This is the real deal, all five sizes on hang tags! This is what our consumers will see and decide if they want to buy. We are very excited.

It's just one more milestone in this process. I think all the little victories are important, but some stand out a little more than others. This is the one that when you open the box, you feel anxious, excited, and quite possibly, even emotional. Maybe it's just me, but to see your idea in "shelf-ready" form is quite an accomplishment.

I realize there is so much more to the business side of things, but if you don't take time to recognize the small successes in the journey, you aren't really taking it all in. You may find yourself at the destination you were striving for, but will it really be as sweet if you didn't celebrate all the little stops along the way? I think not! I'll take a picture of the gloves when they come, but until then, I'm going to feel the excitement and anticipation each moment!

Entrepreneurial Generosity

Entrepreneurs are some of the most generous people. In the last year I've met many people who are bringing products to market or running their own businesses. The one thing that seems to be true with all of them is that they want to share what they do. They share their knowledge, their expertise, their network of friends and associates, and their products. Part of the desire to share comes from wanting people to know and love what they do. The other factor is the pride they feel in their product and/or service.

I understand this because I find that I want to give away gloves to anyone who helps me that has small children. I don't have very many pair to sell this first season, let alone give away, but I sure want to! I want people to know what Dave and I created and that our product will solve their problem. There is a sense of pride and accomplishment that comes with each mile stone. I know I can't give away as many pair of gloves as I'd like to...yet! But the day will come when I can donate, give back, and share our product with everyone we want! Smiling!

How Do You Pay For It?

How do you pay for your business? It takes money to make money and it certainly takes money to launch a product. We did okay getting the ball rolling, but now we have product ordered and need to pay for two trade shows, a booth, travel expenses, and anything else that crops up.

I know people who have relatives who foot the bill, and others use credit cards. The days of home equity are long gone for most, and banks aren't making business loans nearly as easily as they used to. So what do you do?

I'm pretty creative when it comes to fund raising. When Dave and I were planning our wedding, we got a donation of a weekend vacation and sold raffle tickets. We made over $800 and that was almost enough to pay the caterer. Yes, we got off cheap! Our friends all rallied and provided their professional services either at their cost, or in several cases, as our wedding gift. It was wonderful. When Dave was in Iraq, I got big name musicians to autograph a guitar and then the local morning DJs would auction it off for me. This money paid for shipping of hundreds of boxes of CDs and DVDs to our troops.

Have you ever sought out a creative fund raising solution? I would love to know how you raise money to make your business fly.

Build Your Database From Number One

When you start your journey in business, any business, it's imperative that you have a place to manage your contacts.

As you meet people, the first few you meet you may get a business card or have their name written on a piece of paper somewhere. Before you know it, you'll have ten, twelve, twenty, and more. It's so much harder to go back, find all those cards, remember the details, and get that information utilized effectively if you have to do it months down the line. Buy a good contact management software (I use ACT!), and start making those entries with good notes from contact number one.

Building a great contact list is the foundation for running a solid business. It starts as a list of business contacts, builds to be treasured relationships, and will grow to be a golden Rolodex. If you don't have a contact management system, make one or buy one, but make it happen. In my opinion, it's your most critical tool!

Round Three!

I got the third copy of our agreement with our manufacturer. Before I tell you if it was right, I want to share with you a little something I was advised of. I am not a lawyer, lord knows you can read these pages and know that! The individual who shared this nugget with me is also not a lawyer, but they play one on TV, no just kidding, I couldn't help myself! It doesn't matter if any of us are lawyers or not, this piece of information just made sense.

When I got the second copy of our agreement and it was exactly the same as the first (without the changes), it was my inclination to write the thing myself and send it back to them corrected. I starting spouting off about how I could just do this myself when the words, "No, just hand write the changes on their original and mail it back to them." came quietly across the air waves. The low volume of the voice made me listen as I continued to hear, "...the party that originated the document has more responsibility for it's contents in a court of law than the party who signs/agrees to it." Really? Wow! It makes sense really. When you write something, you know completely what you are putting on the table. There is a much larger margin for error if you are simply reading, interpreting, and hopefully understanding what you are agreeing to.

The woman who is responsible for drawing up the documents for our agreement received my notes and asked me to please make the changes and send it back to them. I did, electronically, and e-mailed the document back to her. She printed it on their company letter head, with the changes, CEO signed it and sent it back to me to "agree to." I did, and mailed it back...at my own expense! They did not provide a third stamped self addressed envelope! Laughing!