My Message To Entrepreneurs

Do you have an idea? An invention? I say, "Go for it!" You don't need a boatload of money to pursue an invention. Dave and I had this idea years ago and actually took action in January 2008. Here we are just 19 months later getting ready for our first trade show and our product will be on store shelves in mere months. Don't have time? Dave is full time, active duty military, and when we started this venture, I had a full time sales career. You can do it!

The really amazing thing about this story is that we have not paid a penny for prototyping, samples, or manufacturing. The only money we've spent has been for our legal fees with writing and filing our patent application. Not every idea needs a patent. In fact, "First to Market" is often more effective and a lot less expensive than applying for a patent. How have we done this you might wonder. I don't know what the technical answer is, but I can tell you what I think it is, I asked.

It really is as simple as that. I called US manufacturers of snow gloves and talked to them about my idea. I originally wanted to license the idea with the provision that I would introduce it to the marketplace as mom invented, and then they could run with it. The couple of companies that I was able to have a dialog with, really saw that our idea was good, sound, and needed. They liked the hole in the children's market we were filling and they liked my initiative to pick up the phone and cold call, as I did each of them. The company that is now our manufacturer and distributor paid for six rounds of prototyping, 35 pair of sample gloves, and the polish on the design for the hang tag. We worked on a general look and their graphics department made it look spiffy and professional. From there, they provided us with an additional 50 hang tags for when we needed to replace a torn one. They also provided 75 pair of retail ready gloves that they deferred billing on until October 14th, 2009. It is possible to get the help you need when your idea is a good one, and you ask

So what's stopping you from pursuing your idea? If it's important to you, you'll make time, and don't tell me it's money because I won't buy it, not even for a single dollar!

"Do You Have That? You Know You Need It, Right?"

We are in high gear getting ready for out first trade show in September. As we work through the things we obviously know we need, we're finding that we need so many not-so-obvious things, too.

Did you know you need a style sheet or "how to use" for your logo? What that means is, you have to have your retailers agree to only use your logo or brand as you allow. The appearance has to always be consistent and positioned as you want it to appear. That may be in their advertising or signage in their store, but not for their personal use or worse. There's more to this, lots more, but we're not going to go into it here.

How about making sure your manufacturer can produce a large order, a very large order. You may think, of course they can, but do you know? In our case, Dave realized that we need to be sure the skus are issued for not only our five sizes in two new colors, but also three larger sizes, also in the two new colors. That's sixteen new skus created in our manufacturers system before our show in just under six weeks.

There have been so many things that have come up in the last two weeks that I just can't imagine boring you with all of it (not to mention, I can't remember it all off the top of my head!). Suffice it to say, this has been and continues to be an incredible journey. It feels like yesterday that I sat at my kitchen table cutting up a poorly designed children's snow glove. I've said it before and I'm sure I'll say it a million more times, just start! If you just take those first steps, you'll be amazed at how soon all those steps create your dream journey!